Creative Strategy & Development

What.Moves.People.

ICLASS Media Group is a Creative Strategy & Development company working across storytelling, communications, and creative economic growth.

We believe creativity has a bigger role to play. Not just in what we make, but in what we make possible.

Start a conversation See the work

A cyclist passing a cinema in Malindi, Kenya

The Business Story

The strongest stories took shape before production.

ICLASS Media grew out of nearly two decades of making films with people across countries, communities, and cultures. That work taught us to listen closely, build trust, and pay attention to what makes people feel seen. The strongest stories took shape in the conversations before production.

Over time, that way of working became Collective Content Preparation (CCP): a process that brings the story, audience, cultural context, and visual direction into the room before production begins.

Today, ICLASS Media helps organizations find the story, build a system around it, and create the visual work that carries it into the world. That might be film, video, photography, design, or a connected body of work. We can produce it, assemble the right collaborators, work with partners already in place, or stay involved as the story moves into and through production. People deserve to recognize themselves in the stories that represent them, and meaningful work deserves to be understood and felt.

The bigger opportunity

Creativity can do more than tell stories.

That experience also opened our eyes to a bigger opportunity. It can open doors for young people, help creative professionals build sustainable businesses, and bring new value to industries that may not realize how much they need it. That's why we've expanded into Creative Economy Development, helping develop the next generation of storytellers, teaching creatives the business side of their craft, and helping organizations understand the value of creativity.

Two sides of creativity.
One bigger purpose.

Storytelling &
Communications

Narrative Strategy · Story Systems · Visual Production

Creative Economy
Development

Creative Education · Professional Development · Creative Economy Consulting

Storytelling & Communications

The Business, Clearly

One Story.One System.A World of Uses.

We connect the thinking to the making, so the meaning stays clear when real people, budgets, schedules, and creative decisions enter the room.

Find Build Tell Repeat The story
stays clear

01 / Find

Advisory creates clarity.

We get clear on the real story, who needs to hear it, who should help shape it, and what decisions or actions it should support.

02 / Build

Story systems make the value reusable.

We turn that clarity into language, themes, proof, voice, guardrails, and story directions the whole team can use.

03 / Tell

Visual production brings the story into the world.

We create or guide the film, video, photography, design, and connected assets the story calls for.

04 / Repeat

The next story starts stronger.

The system keeps the next campaign, conversation, or production connected, without rebuilding everything from zero.

That is the business. Advisory creates clarity. Story systems make the value reusable. Visual production brings the story into the world.

The Work Before the Work

Understanding.Your Culture.

01 / Gather

Bring the full picture into the room.

Before a camera rolls or a design takes shape, we bring the story, audience, evidence, cultural context, and visual direction into the same room.

02 / Align

Give the whole team one foundation.

We call this Collective Content Preparation. It gives the whole team a shared foundation before time and money move into production.

The camera is not the beginning of the story.

What is the real story?

Who needs to hear it?

Who should help shape it?

What should people decide or do?

What people see shapes what they feel. What they feel shapes what they do next. A wide shot can create distance. A close-up can ask us to stay. Color, pace, music, silence, and framing change how a story lands, often before people can name why. We bring those choices into the strategy early, so the visual language and the meaning move together.

“Colors, sounds, and framing can affect us psychologically, often without us being aware.”

— Palette Cinema

Cinema Reel

See what story feels like.

Across places, people, and forms, the work begins with attention, and becomes something we can feel together.

We believe creativity is more than an art form. It's a valuable skill, a business opportunity, and an important part of economic growth.

Through education, professional development, and consulting, we help develop creative talent and show organizations the value creativity can bring to their industries.

01 / Youth

ICLASS Media Labs

Developing the next generation of storytellers through hands-on creative education and learning.

02 / Professionals & Industries

CaaS Accelerator

Helping creative professionals build sustainable businesses while educating industries on the value of creative services.

03 / Institutions

Creative Economy Consulting

Strategy, program development, and capacity building for governments, institutions, and organizations.

A thriving creative economy needs more than talented creatives. It needs industries that understand their value.

Discuss a development partnership →

That might be a film, a video series, a documentary, television, photography, design, or a connected body of work.

We can lead production, assemble the right collaborators, work beside partners already in place, or stay involved as the story moves into and through production.

Film & Documentary

Video & Series

Television & Streaming

Photography

Design

Connected Campaign Assets

Explore the work

Who We Work With

Built for work that matters.

We do our best work when the story is layered, culturally specific, fragmented across teams, or carries real responsibility.

Impact-led organizations

Turn the mission, evidence, and lived experience into a story people can understand and act on.

Cultural institutions

Carry history, identity, place, and public memory with context, participation, and care.

Purpose-led brands

Connect what the brand believes to visual work with a clear audience and a real job to do.

Governments & Development Institutions

Develop creative talent, strengthen industry capabilities, and build programs that support long-term economic growth.

Let’s Start at the Beginning

Start with what matters.

Tell us what your organization is working toward. Whether it's a film, campaign, storytelling challenge, creative education program, or an initiative to grow your region's creative economy, we'll help you find the right place to begin.

Start a conversation See the work

Find the story. Build the system. Tell the world. Repeat.

WHAT YOU FEEL

There’s more to media than what meets the eye

“Colors, sounds, and framing can affect us psychologically - often
without us being aware.”

— Palette Cinema

Why does this color make me feel this way? Why is this particular frame, a wide shot instead of a close -up? Why is music here, but silent there?

ICLASS Media Group focuses on not just the delivery of content, but the psychology behind visual content and strategy. We leverage research and consumer decision making to influence content production. We call this process ‘Collective Content Preparation’. “CCP” is the first step in our five step approach we take to guaranteeing visuals that evoke emotion and engage your audience.

WHAT WE DO

There is a better way to make content

You want engaging content that reaches your audience for less - period. It’s simple. That is the service we provide. Our team at ICLASS Media is agile and fresh. Utilizing a global network of team members allows us to work your content with a diverse understanding and mindset.

“We are striving to deliver a product that has the quality and feel of a big agency, with the agility and attention to detail of a small start-up...that’s what we are trying to accomplish here.”

— founder of iclass media, déwun Owusu

From conception to delivery. The team here at ICMG specializes in finding the story. The earlier we are involved, the better. We love being part of the process and strategizing the form of content that best suits you and how to find the most engaging way to deliver it to your audience. How does content grow your organization - THAT’S the bottom line.

YOU ARE READY

All content starts with a question; follow the story to the answers

ICLASS Media Group is fully scale-able. Whether you’re a small start-up or a major corporation preparing to launch a multi-national campaign - we have the ability to meet you where you are at.

We can partner in any stage of the creative process.

WHAT WE DO

ICLASS Media Group is a full-service visual production and storytelling company. We help organizations turn meaningful ideas into cinematic, audience-centered work, from the first question through final delivery.

OUR SERVICES

Branded Original Series • Short & Long-Form Documentary • Unscripted TV & Streaming • Line Producing / Fixing in Africa • Social Impact & Campaign Content • Recruitment & Culture Films • Creative Strategy & Audience Targeting • Product & Portrait Photography

What.Moves.People.

The strongest stories took shape before production.

Creativity can do more than tell stories.